Why CFOs Should Consider the Benefits of Marketing Automation

Posted on: June 8, 2017

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Topics: Marketing Automation

Marketing automation is one of the primary reasons any organization chooses a CRM; it is one of the most crucial functions a CRM system can provide for any organization. Marketing automation makes engaging with potential customers much easier and more efficient and allows you to better identify opportunities as they exist. Great, but what does this have to do with the CFO? If you’re considering Microsoft Dynamics 365 CRM for marketing automation, today we’re discussing some of the top benefits of from a financial perspective.

As you’re well aware, your goal is to reduce expenses, monitor growth, execute financial strategies and avoid potential risks. What does this have to do with marketing automation? Surprising, a lot actually. Marketing automation can help you measure the overall effectiveness of your marketing programs, enabling you to increase revenue by reducing waste and optimizing expenses. But it isn’t the only benefit.

By far, the most attractive benefit is the overall cost savings. By automating much of your sales and marketing process, Dynamics 365 saves you time and resources, thereby saving you money. It is as simple as that. With marketing automation, you can eliminate manual, repetitive tasks associated with demand generation and lead management. That means increasing the productivity of your team. Bottom line here: the marketing budget stretches further.

Real-time analytics. With marketing qualified leads in the pipeline, real-time analytics let you view the outcomes of your existing campaigns so you can see what is working and what isn’t. As mentioned, for a CFO, this helps you see the ROI of your various marketing campaigns and gives you actual insight into where the budget allotted to the marketing department is being spent. You can then use that knowledge to make alterations and improve your budget moving forward.

Budget vs. actual. With Microsoft Dynamics 365 CRM you can view your current budget and compare it to your actual spending with very little effort. This means that necessary adjustments and modifications will have the most impact because they are covered as quickly as possible. Rather than waiting for month’s end, you can make revisions as they are required, thereby streamlining the process instantaneously.

In order to be the most effective, you, as CFO, need to be able to view all the numbers in real-time to effectively make any necessary changes. Your goal is to have the strongest bottom line possible – and saving money is a great way to encourage that growth.

At TGO Consulting, we can help you take advantage of the benefits of marketing automation with Microsoft Dynamics 365.

Call us today at (905) 470 6830 or visit www.tgo.ca.

Image credit: Geek and Poke